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The most instagramable paint colour

September 3, 2021   |   twentytwo

It’s official—this is the UK’s most Instagrammable paint colour

Why is it that, in summer, we’re always eager to make some changes to our homes? Of course, this need is more profound this season, seeing as we’ve been spending most of our time indoors. And one of the easiest ways to update a space is with a fresh lick of paint.

To help you decide on the perfect shade for your next decorating project, research has uncovered the on-trend hues making waves this summer by analysing Instagram hashtag data (searching by brand and popular paint colour).

While Dulux took the top spot, Farrow & Ball’s hugely popular Hague Blue and Stiffkey Blue came in second and third place, respectively. These deep, bold blue shades are perfect for those looking to make a statement, and are especially popular in bedrooms, bathrooms and hallways.

Hague Blue can create a comforting space. A deep and rich blue with green undertones, it promotes both calm, confidence and a feeling of being grounded, which in the middle of a pandemic makes it increasingly popular. It also has a nostalgic feel, providing a certain comfort in these uncertain times.

If you’re after a more neutral colour, you’ll be pleased to know that Little Greene’s French Grey also made the list, alongside Farrow & Ball’s warm and contemporary Elephant’s Breath.

Elephant’s Breath can be both ‘uplifting and ‘calming’ in the home. Taking a middling grey and adding a touch of warmth and intensity from pink or violet, Elephant’s Breath has a lovely contemporary feel which will create a spacious area where it is used.

As well as the trending colours, it was discovered that Farrow & Ball is the most popular paint brand on Instagram with 1.2 million hashtags, followed closely by Benjamin Moore with 400,000.

Take a look at the full list of paint colours below…

10 most Instagrammable paint colours

  • Egyptian Cotton, Dulux
  • Hague Blue, Farrow & Ball
  • Stiffkey Blue, Farrow & Ball
  • Cornforth White, Farrow & Ball
  • French Grey, Little Greene
  • Elephant’s Breath, Farrow & Ball
  • Skimming Stone, Farrow & Ball
  • Hale Navy, Benjamin Moore
  • Sap Green, Farrow & Ball
  • Denim Drift, Dulux

Whether you’re DIY-ing for a sale or just to give your home a lift, choosing the right paint colour can be an important decision. Get in contact for some little tips and bits of advice we’ve picked up along the way on improving your home and home value.


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